PARAMOUNT – ITALIAN GOAT
Brief / Client need
Bring the PARAMOUNT+ GOAT from the global market to Italy
Concept idea
A greeting that's a true cult classic: 'Bella!' Since the '90s, from north to south, it has become a symbol of enthusiasm and belonging
Activities
- Concept
- Copywriting
- Storyboard design
- TV Promo and Digital
Credits
Client: Paramount+
Creative direction: Massimo Federico
Project manager: Laura Consiglieri
3D VFX: Fort York VFX
The Italian GOAT
We played with the onomatopoeia: 'BEEEELLA!' blending the goat's bleat with an irreverent, positive greeting. It's not just a simple 'hello': it's a way to connect with the audience, to create an instant bond. A concept that breaks down barriers and brings people together, Italian through and through."
Volare "Nel blu dipinto di più", Tongue Twister, Square eyes and Director GOAT are the subjects we have realized to help PARAMOUNT+ to bring the GOAT here in Italy.
The Italian GOAT story. hosted by YOKO
"Beeeellla! I'm YOKO, here from Paramount Mountain. Today I'm going to tell you how we brought the Paramount Goat from the worldwide stage straight into our home, Italy, with TV and social spots. And 'Beeeella' is exactly where it all begins: it's the concept, the idea. A greeting that's a true cult classic: 'Bella!' Since the '90s, from north to south, it has become a symbol of enthusiasm, and belonging.