PARAMOUNT+ ITALIAN GOAT
How We bring the PARAMOUNT+ GOAT to Italy
REEBOK NANO GYM
Europe’s campaign launching the new “NANO GYM”
CUT FROM METAL SHAPED BY LIGHT
Add value and highlight the products features
"SUPERNOVA - COMMAND" with a photorealistic CGI look
MTV 2020 ERROR FOUND
Winner of PROMAX AWARD GLOBAL EXCELLENCE 2021
BEST BRAND PROMO: SPECIAL EVENT CAMPAIGN
WE RE-HUMANIZE BRAND
YO CLAS! is a creative studio. Twenty years of experience applied through ideas, graphic design, brand identity, motion graphics, animation, illustration, video, communication campaigns and social activations, with a passion for technology and an eye for projects that demand high visual impact and meaning, for brands, companies and artists who want to bring ideas to life, from concept to production.
In a world of visual noise, where everything looks perfect and nothing feels real, authenticity is the only true luxury. And authenticity comes from human intention, not algorithms. It comes from emotion, from intuition, from the things machines cannot feel.
AI may look like the only player in the near future, but AI is a tool, not a substitute. It cannot replace human intelligence, human ethics, human craft.
That's why we re-humanize brands, bringing emotion back into identity, soul back into design, meaning back into communication.
Welcome to YO CLAS!
RECENT PROJECTS WE RE-HUMANIZED
HELLO I'M YOKO!
the AI avatar of Yo Clas! I'm the newcomer, or better yet, generated of the family, and I am super proud and happy to be part of it. My task will be to tell you a little bit about us.
HERE SOME PROJECTS THAT WE LOVE
MTV 2020 ERROR FOUND
It is impossible to describe 2020 in word, so we described like this ¯\_(ツ)_/¯
This ASCIl art is the unique emoji that represents Irony, disruption and computer code. 2020 ERROR FOUND
since 2020 feels like a big computer bug,
this “shrug” ¯\_(ツ)_/¯ was the right attitude and visual inspiration to fix the error and reboot ourself
I'MTV brand campaign
MTV as cultural reference for many young generations, reflects its values into his audience.
It is impossible not to know MTV because MTV is YOU.
MTV AWARDS - WOW campaign
“WOW” has been the idea that has successfully resolved the brief. Starting from the reduction and repositioning of the logo ” MTV AWARDS ” which sees come to life inside the “O” of “WOW”.
WOW it’s a great idea.
CLUB DOGO 2024 live concert Italian tour A.I. visual
2023 was an extremely important year in the development of AI-based video technologies. One of our main objectives was to invest in the research and development of this newborn creative field. One of the main challenges we are all facing is the transition from research and development to real production. The legendary Italian group “CLUB DOGO” returns to the scene and creates with us this fantastic collaboration that looks to the future, they do it with us in this exciting A.I. project.
AC MILAN - S.SIRO stadium
A visual ID with a strong RED and BLACK impact able to highlight the team values, history and glory.
An immersive environment to create a real and deep
AC MILAN experience.
Click the picture for the complete CASE HISTORY.
TIMEX
Add value and highlight the products features
“SUPERNOVA – COMMAND”
with a photorealistic CG look and feel throughout an engaging animation style
FROM ILLUSTRATION TO MOTION
Here a selection of visions we've brought into motion. Dive into the gallery and see how illustration shapes our animation. Just Tap to watch!
ABOUT US
YO CLAS! is a creative brand consulting and design studio based in Milan. For over 20 years, we have been helping to build and define the visual aesthetic that drive communication, guided by a clear, unique, authentic and 100% human vision.
We believe in the power of ideas and creative freedom. We express our vision through graphic and motion design, animation, video, illustration and communication campaigns, blending passion, dedication, cutting-edge visual languages and technological innovation. This identity makes us a cultural benchmark across the industry, guiding our collaborations with major global brands and internationally renowned companies.
From concept to production, we have been the creative agency behind global brand campaigns for MTV, AC Milan, Paramount, Reebok, Comedy Central and the Emilia-Romagna Region.
We shaped urban Italian iconography from 2000 for artists such as Club Dogo, Marracash, Salmo, Jake la Furia, Max Pezzali and many more, working with record labels Universal, Sony and Warner Music.
These are the brands that have trusted us and enabled us to bring the experience of major networks to the vibrancy of an independent studio, putting it to work for those who want to cut through the background noise and convert audience attention into true value through rebranding projects, creative direction and dynamic visual systems with a high human impact.
At YO CLAS! we don't reject today's technological innovation; we master it. We see AI for what it is: a tool, not a vision or a method.
