AC MILAN – S.Siro stadium
Brief / Client need
A visual ID with a strong RED and BLACK impact able to highlight the team values, history and glory.
An immersive environment to create a real and deep
AC MILAN experience.
Concept idea
We're going to be a team of devils
Activities
- Concept Idea
- Design production &
post-production
- Art and Creative direction
Credits
A.C. MILAN management
Francesca Scarpa
Vittorio Ferro
Creative direction:
Fabio Berton
WELCOME HOME - S.Siro stadium
In the 2018/19 season, the complete setup of San Siro. To do it, the concept could only be one: Herbert Kilpin's founding phrase.
"We are going to be a team of devils."
A project that transformed the stadium into an immersive 360-degree experience. We told the club's history and key moments through a fully Rossoneri visual ID, with clean, modern design for typography and layout.
Hospitality area - S.Siro stadium
We handled concept, art direction, visual design, graphics, typography, and layout. An approach that combined the club's heritage with a contemporary aesthetic.
And we brought back the devil logo from the 80s, the 'Diavoletto', an iconic symbol fans hadn't seen for decades. A return to the origins that rekindled a deep bond with history.
Hospitality area - S.Siro stadium
