ADDICTED 2 LIFE – REGIONE EMILIA-ROMAGNA
Client need / brief
“Binge drinking” refers to the excessive consumption of alcohol in a short period of time, typically 6 or more drinks within 2-3 hours.
Since the pandemic, the issue has worsened, especially among younger age groups.
The campaign encourages a healthier, more responsible approach to alcohol.
Creative and art direction for Regione Emilia-Romagna (under the Patronage of the Conference of Regions), featuring Gen Z Italian creators on TikTok and Instagram to raise awareness about alcohol abuse.
Activities
- Art and Creative direction
- Concept Idea
- Direction
- Promo concept
- Promo production
- Photography
- Social promotion