MTV Italy – global campaign
MTV | Design | Video Direction | Brand Campaign | TV promo
Client need / brief
Change from music to television.
Give to the public a positive and universal message.
Concept idea
Starting from a very simple concept and a little bit of Math ( “M” = MUSIC “TV” = TELEVISION ) we put together the famous “V” sign with all the MTV’s products and faces. This has been the winning key!
Activities
- Concept Idea
- Brand concept and design
- Promo concept
- Promo production
- Graphic element for press,
billboards and onair
- Art and Creative direction
Credits
Art direction, account and management
MDS - Milano design studio
Creative direction:
Fabio Berton
Video directors:
Matteo Bonifazio
Daniele Cocola
Fabio Berton
MTV Italy – global campaign - Out of Home - Maxi Billboard - Milan
A Universal, positive, transparent and loyal message. IN MTV WE TRUST!
A path through people beliefs and their unconditional love for music and brand properties.
