Client need / brief
Art direction and production for the launch campaign of the third season of Vita da Carlo, streaming on Paramount+.
The series is produced by Filmauro. The campaign included a main TV spot, digital and social Promo, and static visuals for both print and digital out-of-home placements.
Concept idea
What’s more Italian than Carlo Verdone?
From the 30” promo spot to photography and key visuals, everything was designed to feel authentic.
Carlo Verdone is not just a character, he’s a piece of Italian pop culture.
Because when you see him, you already know: “perchè Verdone è Verdone!”.
Activities
– Art Direction
– Copywriting
– Project Management
– Key visuals design
– Storyboard design
– Main Spot Promo
– TV Promo and Digital Promo
– Editing and Post production
– OOH e DOOH
Credits
Client: Paramount+, Filmauro
Creative direction: Massimo Federico
Director: Fabio Berton
Project manager: Laura Consiglieri
DoP: Lorenzo Rawlence Invernici Production Company: BOROTALCO.TV
Cast: Carlo Verdone, Maccio Capatonda, Ema Stokholma, Caterina De Angelis, Antonio Bannò, Filippo Contri