Client need / brief
Art direction and production for the launch campaign of the third season of Vita da Carlo, streaming on Paramount+.
The series is produced by Filmauro. The campaign included a main TV spot, digital and social Promo, and static visuals for both print and digital out-of-home placements.
Concept idea
What’s more Italian than Carlo Verdone?
From the 30” promo spot to photography and key visuals, everything was designed to feel authentic.
Carlo Verdone is not just a character, he's a piece of Italian pop culture.
Because when you see him, you already know: “perchè Verdone è Verdone!”.
Activities
- Art Direction
- Copywriting
- Project Management
- Key visuals design
- Storyboard design
- Main Spot Promo
- TV Promo and Digital
- Editing and Post
- production
- OOH e DOOH
Credits
Client: Paramount+, Filmauro
Creative direction: Massimo Federico
Director: Fabio Berton
Project manager: Laura Consiglieri
DoP: Lorenzo Rawlence Invernici Production Company: BOROTALCO.TV
Cast: Carlo Verdone, Maccio Capatonda, Ema Stokholma, Caterina De Angelis, Antonio Bannò, Filippo Contri
VITA DA CARLO season 3 - Print and out-of-home
Art direction and production also for print, large-format posters and out-of-home
We handled art direction and production for the launch campaign of the third season of Vita da Carlo, streaming on Paramount+. The series is produced by Filmauro. The campaign included a main TV spot, digital and social promo, and static visuals for both print and digital out-of-home placements. We also produced the print assets, large-format posters and out-of-home placements.
From the 30-second promo spot to photography and key visuals, everything was designed to feel authentic.
What’s more Italian than Carlo Verdone? Carlo Verdone is not just a character—he’s a piece of Italian pop culture. Because when you see him, you already know: “perché Verdone è Verdone!”
VITA DA CARLO season 3 - storyboard
We also produced the storyboard for the main TV spot, as part of the campaign deliverables and in line with the overall creative direction.
Behind every frame, poster and out-of-home placement there was the usual mix of coffee, last-minute tweaks. From the storyboard to the large-format posters, we kept the creative direction tight and the mood light, because when you’re working with Carlo Verdone, you already know: “perché Verdone è Verdone!”
