TIMEX

Brief

Add value and highlight the products features
“SUPERNOVA – COMMAND”
with a photorealistic CG look and feel throughout an engaging animation style.

Activities

– Concept Idea
– 3D rendering
– Animation
– Editing
– Direction

Credits

Creative direction:
Federico Pazzi
Project manager:
Pier Pazzi
Art and design direction:
Fabio Berton

Client

TIMEX U.S.A

SUPERNOVA & COMMAND

Above the 30″ CG film “SUPERNOVA”.
The retro enlighted clock face is the main product feature. That’s how we translater the concept
“CUT FROM METAL SHAPED BY LIGHT”.

Here next the second 30″ CG film “COMMAND”. A Camo animated pattern as reference able to visualize the concept and its product features.