Brief / client needs

The first Italian TV show about rap battles.

Hosted by famous rapper “MARRACASH”.
Design the brand, graphics package and promotion.

Concept idea

Military Camouflage pattern reshapes the vision of street,  lifestyle and ambition.


– Concept Idea
– Brand concept and  design
– Promo concept
– Promo production
– Graphic element for press,
  billboards and onair
– Art and Creative direction


Art direction, account and management
MDS – Milano design studio

Creative direction:
Fabio Berton

BRAND – logo design

ON-AIR opening titles

ON-AIR bumper .01

ON-AIR bumper .02

ON-AIR bumper .03

ON-AIR bumper .04

TALENT and media partners

LIVE SHOW – studio