MTV SPIT.
Brief / client needs
The first Italian TV show about rap battles.
Hosted by famous rapper “MARRACASH”.
Design the brand, graphics package and promotion.
Concept idea
Military Camouflage pattern reshapes the vision of street, lifestyle and ambition.
Activities
– Concept Idea
– Brand concept and design
– Promo concept
– Promo production
– Graphic element for press,
billboards and onair
– Art and Creative direction
Credits
Art direction, account and management
MDS – Milano design studio
Creative direction:
Fabio Berton
BRAND – logo design
ON-AIR opening titles
ON-AIR bumper .01
ON-AIR bumper .02
ON-AIR bumper .03
ON-AIR bumper .04
TALENT and media partners
LIVE SHOW – studio
