I'MTV brand campaign
Concept idea
MTV as cultural reference for many young generations, reflects its values into his audience.
It is impossible not to know MTV because MTV is YOU.
Brand design
A graphic concept able to include the “MTV logo” through the message.
The real expression of its self
Activities
– Concept Idea
– Brand concept and design
– Promo concept
– Promo production
– Promo edit and Post prod.
– Graphic element for press,
billboards and onair
– Art and Creative direction
Award Winner
TV Key Awards
Nomination
Big / Maxi outdoor billboard
Award
Best Out of Home
ALIVE & LOUDER
Consolidate the perception of the brand as a choice and television reference for entertainment, globally considered, one of the most revolutionary container of ideas ever.
Communicate clearly the position of the channel (SKY channel 133), values of its properties and programming.
MTV is HERE, STILL STANDING, ALIVE and LOUDER than BEFORE.
I’M YOU
MTV has been able to turn music into pictures, defined icons and an immensity of faces. It defines the time and the days of
thousands of kids becoming a global reference to
Attitude and style.
A brand that has been able to transform
Characters, which has in her DNA the ability to evolve with the time, always being a trend setter and never follower.
To see, to dream and inspire about, it has been able to reinvent
languages for generations of teenager that need much more than simple entertainment.
It is impossible not to know MTV, because MTV is you!
GRAPHIC ID globalize promotions from press to video
The speaking centered logo makes life easy. It joins images with concepts.
An ADV campaign globalized and compressed as a corporate ID.
MAXI BILLBOARD – Milan
Milan Out of Home C.so Buenos Aires and magazines
Here above the maxi billboard in Milan, C.so Buenos Aires and on the right the magazine adv.
