REEBOK – NANO GYM campaign

Client need / brief

Art direction and creative development for Reebok Europe’s campaign launching the new “NANO GYM”.

The digital campaign includes the main video spot and action-packed visuals for digital and social media, OOH & DOOH, in-store displays, and points of sale across Europe.

Video, photography, and casting tell a story of determination through real faces and bodies in motion.

A celebration of female strength in everyday movement.

Concept Idea

A shoe built to perform. A campaign built to move.

A video spot and a series of action-packed visuals for the launch of a new model on the European market, shot entirely during a hot and sweaty July in Milan.

Promo videos and stills that capture the here and now. Women who train, not pose!

Because movement means real sweat. You can’t fake it!

Non conta quanti ti seguono, ma quanto ti muovi.

Activities

– Concept Idea
– Art and Creative direction
– Direction
– Promo concept
– Promo production
– Photography
– Social promotion