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PARAMOUNT – ITALIAN GOAT

PARAMOUNT | Brand Campaign | TV promo

Brief / Client need

Bring the PARAMOUNT+ GOAT from the global market to Italy

Concept idea

A greeting that's a true cult classic: 'Bella!' Since the '90s, from north to south, it has become a symbol of enthusiasm, camaraderie, and belonging

 Activities

- Concept
- Copywriting
- Storyboard design
- TV Promo and Digital Promo

Credits

Client: Paramount+
Creative direction: Massimo Federico
Project manager: Laura Consiglieri
3D VFX: Fort York VFX

The Italian GOAT

Volare "Nel blu dipinto di più", Tongue Twister, Square eyes and Director GOAT are the subjects we have realized to help PARAMOUNT+ to bring the GOAT here in Italy.

ParamountPlus-Italian goat
PARAMOUNT+ ITALIAN GOAT - Volare
ParamountPlus-Italian goat- tongue twister
PARAMOUNT+ ITALIAN GOAT - TONGUE TWISTER
ParamountPlus-Italian goat-square eyes
PARAMOUNT+ ITALIAN GOAT - Square eyes
ParamountPlus-Italian goat-director goat
PARAMOUNT+ ITALIAN GOAT - Director GOAT

The Italian GOAT story. hosted by YOKO

"Beeeellla! I'm YOKO, here from Paramount Mountain. Today I'm going to tell you how we brought the Paramount Goat from the worldwide stage straight into our home, Italy, with TV and social spots. And 'Beeeella' is exactly where it all begins: it's the concept, the idea. A greeting that's a true cult classic: 'Bella!' Since the '90s, from north to south, it has become a symbol of enthusiasm, camaraderie, and belonging.