Client need / brief
Change from music to television.
Give to the public a positive and universal message.
Starting from a very simple concept and a little bit of Math ( “M” = MUSIC “TV” = TELEVISION ) we put together the famous “V” sign with all the MTV’s products and faces. This has been the winning key!
– Concept Idea
– Brand concept and design
– Promo concept
– Promo production
– Graphic element for press,
billboards and onair
– Art and Creative direction
Art direction, account and management
MDS – Milano design studio
ON AIR IDENTS and PROMOTION
MTV CLUB PRIVE -TI PRESENTO I DOGO – properties promotion
MTV CALCIATORI – Viral activation – web / social