{"id":954,"date":"2018-11-19T16:16:23","date_gmt":"2018-11-19T16:16:23","guid":{"rendered":"http:\/\/www.yoclas.com\/wordpress\/?post_type=project&p=954"},"modified":"2026-10-22T11:36:25","modified_gmt":"2026-10-22T09:36:25","slug":"mtvitaly-globalcampaign","status":"publish","type":"project","link":"https:\/\/www.yoclas.com\/it\/projects\/mtv\/mtvitaly-globalcampaign\/","title":{"rendered":"MTV Italy – global campaign"},"content":{"rendered":"
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HOME<\/a> > PROGETTI<\/a> > MTV<\/a> > MTV Italy \u2013 global campaign<\/span><\/div><\/div><\/div>\n\n

MTV Italy – global campaign<\/h1><\/div><\/div>\n\n

MTV<\/a>Design<\/a>Video Direction<\/a>Brand Campaign<\/a>TV promo<\/a><\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n

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\"YO<\/span><\/a><\/div>\n<\/div>\n<\/div>\n\n
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Client need \/ brief
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Change from music to television.<\/p>\n

Give to the public a positive and universal message.<\/p>\n<\/div><\/div>\n<\/div>\n\n

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Concept idea
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Starting from a very simple concept and a little bit of Math ( \u201cM\u201d = MUSIC \u201cTV\u201d = TELEVISION ) we put together the famous \u201cV\u201d sign with all the MTV\u2019s products and faces. This has been the winning key!<\/p>\n<\/div><\/div>\n<\/div>\n\n

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Activities
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- Concept Idea
- Brand concept and\u00a0 design
- Promo concept
- Promo production
- Graphic element for press,
\u00a0 billboards and onair
- Art and Creative direction<\/p>\n<\/div><\/div>\n<\/div>\n\n

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Credits
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Art direction, account\u00a0 and management
MDS - Milano design studio<\/p>\n

Creative direction:
Fabio Berton<\/p>\n

Video directors:
Matteo Bonifazio
Daniele Cocola
Fabio Berton<\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n

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MTV Italy \u2013 global campaign - Out of Home - Maxi Billboard - Milan<\/h1><\/div><\/div>\n<\/div>\n<\/div>\n\n
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A Universal, positive, transparent and loyal message. IN MTV WE TRUST!<\/p>\n<\/div><\/div>\n\n

A path through people beliefs and their unconditional love for music and brand properties.<\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n

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ON AIR IDENTS and PROMOTION<\/h1><\/div><\/div>\n<\/div>\n<\/div>\n\n
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