{"id":5438,"date":"2026-09-30T13:30:24","date_gmt":"2026-09-30T11:30:24","guid":{"rendered":"https:\/\/www.yoclas.com\/?post_type=project&#038;p=5438"},"modified":"2026-10-22T11:39:47","modified_gmt":"2026-10-22T09:39:47","slug":"paramount-italian-goat","status":"publish","type":"project","link":"https:\/\/www.yoclas.com\/it\/projects\/paramount\/paramount-italian-goat\/","title":{"rendered":"PARAMOUNT &#8211; ITALIAN GOAT"},"content":{"rendered":"<div class=\"et_pb_section_0 et_pb_section et_section_regular et_block_section\">\n<div class=\"et_pb_row_0 et_pb_row et_block_row\">\n<div class=\"et_pb_column_0 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\">\n<div class=\"et_pb_code_0 et_pb_code et_pb_module yoclas-breadcrumb\"><div class=\"et_pb_code_inner\"><div class=\"yoclas-breadcrumb\"><a href=\"https:\/\/www.yoclas.com\/it\">HOME<\/a> &gt; <a href=\"https:\/\/www.yoclas.com\/it\/projects\/\">PROJECTS<\/a> &gt; <a href=\"https:\/\/www.yoclas.com\/it\/projects\/paramount\/\">PARAMOUNT<\/a> &gt; <span>PARAMOUNT \u2013 ITALIAN GOAT<\/span><\/div><\/div><\/div>\n\n<div class=\"et_pb_heading_0 et_pb_heading et_pb_module et_block_module preset--module--divi-heading--default\"><div class=\"et_pb_heading_container\"><h1 class=\"et_pb_module_header\">PARAMOUNT &#8211; ITALIAN GOAT<\/h1><\/div><\/div>\n\n<div class=\"et_pb_text_0 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><p><a href=\"https:\/\/www.yoclas.com\/it\/project_category\/paramount\/\">PARAMOUNT<\/a><a href=\"https:\/\/www.yoclas.com\/it\/project_category\/brand-campaign\/\">Brand Campaign<\/a><a href=\"https:\/\/www.yoclas.com\/it\/project_category\/tv-promo\/\">TV promo<\/a><\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"et_pb_section_1 et_pb_section et_section_regular et_block_section\">\n<div class=\"et_pb_row_1 et_pb_row et_block_row\">\n<div class=\"et_pb_column_1 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\">\n<div class=\"et_pb_video_0 et_pb_video et_pb_module et_block_module\"><div class=\"et_pb_video_box\"><iframe loading=\"lazy\" title=\"Paramount+ Italy - Tongue twister\" src=\"https:\/\/player.vimeo.com\/video\/1224012623?dnt=1&amp;app_id=122963\" width=\"1080\" height=\"608\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe><\/div><div class=\"et_pb_video_overlay\" style=\"background-image:url(\/\/i.vimeocdn.com\/video\/2197368873-6b3f572b6344b8dea1e0c4b640737a59e969df693f82382bedac8a21194c4101-d_960?region=us)\"><div class=\"et_pb_video_overlay_hover\"><a class=\"et_pb_video_play\" href=\"#\"><\/a><\/div><\/div><\/div>\n<\/div>\n<\/div>\n\n<div class=\"et_pb_row_2 et_pb_row et_flex_row\">\n<div class=\"et_pb_column_2 et_pb_column et_block_column et_pb_css_mix_blend_mode_passthrough et_flex_column_24_24 et_flex_column_24_24_tablet et_flex_column_24_24_phone\">\n<div class=\"et_pb_text_1 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><p><span style=\"font-size: x-large;\"><strong><span style=\"font-family: Roboto Condensed;\">Brief \/ Client need<br \/><\/span><\/strong><\/span><\/p>\n<p>Bring the PARAMOUNT+ GOAT from the global market to Italy<\/p>\n<\/div><\/div>\n<\/div>\n\n<div class=\"et_pb_column_3 et_pb_column et_block_column et_pb_css_mix_blend_mode_passthrough et_flex_column_24_24 et_flex_column_24_24_tablet et_flex_column_24_24_phone\">\n<div class=\"et_pb_text_2 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><p><span style=\"font-size: x-large;\"><strong><span style=\"font-family: Roboto Condensed;\">Concept idea<br \/><\/span><\/strong><\/span><\/p>\n<p>A greeting that's a true cult classic: 'Bella!' Since the '90s, from north to south, it has become a symbol of enthusiasm and belonging<\/p>\n<\/div><\/div>\n<\/div>\n\n<div class=\"et_pb_column_4 et_pb_column et_block_column et_pb_css_mix_blend_mode_passthrough et_flex_column_24_24 et_flex_column_24_24_tablet et_flex_column_24_24_phone\">\n<div class=\"et_pb_text_3 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\" data-et-mv-hidden-tablet=\"true\"><p><span style=\"font-size: x-large;\"><strong><span style=\"font-family: Roboto Condensed;\">\u00a0Activities<\/span><\/strong><\/span><\/p>\n<ul>\n<li>Concept<\/li>\n<li><span style=\"font-weight: 400;\">Copywriting<\/span><\/li>\n<li>Storyboard design<\/li>\n<li>TV Promo and Digital<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<\/div><\/div>\n<\/div>\n\n<div class=\"et_pb_column_5 et_pb_column et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough et_flex_column_24_24 et_flex_column_24_24_tablet et_flex_column_24_24_phone\">\n<div class=\"et_pb_text_4 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><p><span style=\"font-size: x-large;\"><strong><span style=\"font-family: Roboto Condensed;\">Credits<br \/><\/span><\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Client: Paramount+<br \/>Creative direction: Massimo Federico<\/span><span style=\"font-weight: 400;\"><br \/>Project manager: Laura Consiglieri<br \/>3D VFX: Fort York VFX<\/span><\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"et_pb_section_2 et_pb_section et_section_regular et_flex_section\">\n<div class=\"et_pb_row_3 et_pb_row et_flex_row\">\n<div class=\"et_pb_column_6 et_pb_column et-last-child et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_24_24 et_flex_column_24_24_tablet et_flex_column_24_24_phone\">\n<div class=\"et_pb_text_5 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><p><span style=\"font-size: x-large;\"><strong><span style=\"font-family: Roboto Condensed;\">The Italian GOAT<br \/><\/span><\/strong><\/span><\/p>\n<p>We played with the onomatopoeia: <strong>'BEEEELLA!'<\/strong> blending the goat's bleat with an irreverent, positive greeting. It's not just a simple 'hello': it's a way to connect with the audience, to create an instant bond. A concept that breaks down barriers and brings people together, Italian through and through.\"<\/p>\n<p>Volare \"Nel blu dipinto di pi\u00f9\", Tongue Twister, Square eyes and Director GOAT are the subjects we have realized to help PARAMOUNT+ to bring the GOAT here in Italy.<\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"et_pb_section_3 et_pb_section et_section_regular et_flex_section\">\n<div class=\"et_pb_row_4 et_pb_row et_flex_row\">\n<div class=\"et_pb_column_7 et_pb_column et-last-child et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_24_24 et_flex_column_24_24_tablet et_flex_column_24_24_phone\">\n<div class=\"et_pb_code_1 et_pb_code et_pb_module\"><div class=\"et_pb_code_inner\"><style>\r\n\/* STILI GLOBALI *\/\r\n.video-gallery-advanced-container {\r\n    max-width: 100%;\r\n    margin: 0;\r\n    padding: 0;\r\n    box-sizing: border-box;\r\n    width: 100%;\r\n}\r\n\r\n.video-item {\r\n    position: relative;\r\n    border-radius: 0;\r\n    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I'm YOKO, here from Paramount Mountain. Today I'm going to tell you how we brought the Paramount Goat from the worldwide stage straight into our home, Italy, with TV and social spots. And 'Beeeella' is exactly where it all begins: it's the concept, the idea. A greeting that's a true cult classic: 'Bella!' Since the '90s, from north to south, it has become a symbol of enthusiasm, and belonging.<\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"et_pb_section_5 et_pb_section et_section_regular et_block_section\">\n<div class=\"et_pb_row_6 et_pb_row et_block_row\">\n<div class=\"et_pb_column_9 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\">\n<div class=\"et_pb_video_1 et_pb_video et_pb_module et_block_module\"><div class=\"et_pb_video_box\"><iframe loading=\"lazy\" title=\"Paramount+ - Italian GOAT case history\" src=\"https:\/\/player.vimeo.com\/video\/1229500461?dnt=1&amp;app_id=122963\" width=\"1080\" height=\"608\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe><\/div><div class=\"et_pb_video_overlay\" style=\"background-image:url(\/\/i.vimeocdn.com\/video\/2204173569-fe1896f81863d64ecef995a2fb9309ef06613171062b94d9cbc7e071f1631077-d_960?region=us)\"><div class=\"et_pb_video_overlay_hover\"><a class=\"et_pb_video_play\" href=\"#\"><\/a><\/div><\/div><\/div>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":4830,"parent":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"project_category":[60,48,49],"project_tag":[],"class_list":["post-5438","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-paramount","project_category-brand-campaign","project_category-tv-promo"],"_links":{"self":[{"href":"https:\/\/www.yoclas.com\/it\/wp-json\/wp\/v2\/project\/5438","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.yoclas.com\/it\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/www.yoclas.com\/it\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/www.yoclas.com\/it\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.yoclas.com\/it\/wp-json\/wp\/v2\/comments?post=5438"}],"version-history":[{"count":36,"href":"https:\/\/www.yoclas.com\/it\/wp-json\/wp\/v2\/project\/5438\/revisions"}],"predecessor-version":[{"id":6185,"href":"https:\/\/www.yoclas.com\/it\/wp-json\/wp\/v2\/project\/5438\/revisions\/6185"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.yoclas.com\/it\/wp-json\/wp\/v2\/media\/4830"}],"wp:attachment":[{"href":"https:\/\/www.yoclas.com\/it\/wp-json\/wp\/v2\/media?parent=5438"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/www.yoclas.com\/it\/wp-json\/wp\/v2\/project_category?post=5438"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/www.yoclas.com\/it\/wp-json\/wp\/v2\/project_tag?post=5438"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}