{"id":3481,"date":"2025-07-23T13:11:38","date_gmt":"2025-07-23T11:11:38","guid":{"rendered":"https:\/\/www.yoclas.com\/?post_type=project&#038;p=3481"},"modified":"2026-10-21T13:04:59","modified_gmt":"2026-10-21T11:04:59","slug":"a2lregione-emilia-romagna","status":"publish","type":"project","link":"https:\/\/www.yoclas.com\/it\/projects\/a2lregione-emilia-romagna\/","title":{"rendered":"ADDICTED 2 LIFE &#8211; REGIONE EMILIA-ROMAGNA"},"content":{"rendered":"<div class=\"et_pb_section_0 et_pb_section et_section_regular et_block_section\">\n<div class=\"et_pb_row_0 et_pb_row et_block_row\">\n<div class=\"et_pb_column_0 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\">\n<div class=\"et_pb_code_0 et_pb_code et_pb_module yoclas-breadcrumb\"><div class=\"et_pb_code_inner\"><div class=\"yoclas-breadcrumb\"><a href=\"https:\/\/www.yoclas.com\/it\">HOME<\/a> &gt; <a href=\"https:\/\/www.yoclas.com\/it\/projects\/\">PROGETTI<\/a> &gt; <span>ADDICTED 2 LIFE \u2013 REGIONE EMILIA-ROMAGNA<\/span><\/div><\/div><\/div>\n\n<div class=\"et_pb_heading_0 et_pb_heading et_pb_module et_block_module preset--module--divi-heading--default\"><div class=\"et_pb_heading_container\"><h1 class=\"et_pb_module_header\">ADDICTED 2 LIFE &#8211; REGIONE EMILIA-ROMAGNA<\/h1><\/div><\/div>\n\n<div class=\"et_pb_text_0 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><p><a href=\"https:\/\/www.yoclas.com\/it\/project_category\/regione-emilia-romagna\/\">REGIONE EMILIA-ROMAGNA<\/a><a href=\"https:\/\/www.yoclas.com\/it\/project_category\/video-direction\/\">Video Direction<\/a><a href=\"https:\/\/www.yoclas.com\/it\/project_category\/brand-campaign\/\">Brand Campaign<\/a><a href=\"https:\/\/www.yoclas.com\/it\/project_category\/tv-promo\/\">TV promo<\/a><\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"et_pb_section_1 et_pb_section et_section_regular et_block_section\">\n<div class=\"et_pb_row_1 et_pb_row et_block_row\">\n<div class=\"et_pb_column_1 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\">\n<div class=\"et_pb_video_0 et_pb_video et_pb_module et_block_module\"><div class=\"et_pb_video_box\"><iframe loading=\"lazy\" title=\"ADDICTED 2 LIFE - 2024 Italy national campaign against alcol abuse\" src=\"https:\/\/player.vimeo.com\/video\/933684734?dnt=1&amp;app_id=122963\" width=\"1080\" height=\"608\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe><\/div><div class=\"et_pb_video_overlay\" style=\"background-image:url(https:\/\/www.yoclas.com\/wp-content\/uploads\/2025\/07\/Emilia-Romagna-featuredimage.jpg)\"><div class=\"et_pb_video_overlay_hover\"><a class=\"et_pb_video_play\" href=\"#\"><\/a><\/div><\/div><\/div>\n<\/div>\n<\/div>\n\n<div class=\"et_pb_row_2 et_pb_row et_block_row\">\n<div class=\"et_pb_column_2 et_pb_column et_pb_column_1_2 et_block_column et_pb_css_mix_blend_mode_passthrough\">\n<div class=\"et_pb_text_1 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><p><span style=\"font-size: x-large;\"><strong><span style=\"font-family: Roboto Condensed;\"><b>Client need \/ brief<\/b><\/span><\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cBinge drinking\u201d refers to the excessive consumption of alcohol in a short period of time, typically 6 or more drinks within 2-3 hours.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Since the pandemic, the issue has worsened, especially among younger age groups.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The campaign encourages a healthier, more responsible approach to alcohol.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Creative and art direction for Regione Emilia-Romagna (under the Patronage of the Conference of Regions), featuring Gen Z Italian creators on TikTok and Instagram to raise awareness about alcohol abuse.<\/span><\/p>\n<\/div><\/div>\n<\/div>\n\n<div class=\"et_pb_column_3 et_pb_column et_pb_column_1_2 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\">\n<div class=\"et_pb_text_2 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><p><span style=\"font-size: x-large;\"><strong><span style=\"font-family: Roboto Condensed;\">Activities<br \/><\/span><\/strong><\/span><\/p>\n<p>- Art and Creative direction<br \/>- Concept Idea<br \/>- Direction<br \/>- Promo concept<br \/>- Promo production<br \/>- Photography<br \/>- Social promotion<\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":3483,"parent":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"project_category":[59,54,48,49],"project_tag":[],"class_list":["post-3481","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-regione-emilia-romagna","project_category-video-direction","project_category-brand-campaign","project_category-tv-promo"],"_links":{"self":[{"href":"https:\/\/www.yoclas.com\/it\/wp-json\/wp\/v2\/project\/3481","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.yoclas.com\/it\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/www.yoclas.com\/it\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/www.yoclas.com\/it\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.yoclas.com\/it\/wp-json\/wp\/v2\/comments?post=3481"}],"version-history":[{"count":12,"href":"https:\/\/www.yoclas.com\/it\/wp-json\/wp\/v2\/project\/3481\/revisions"}],"predecessor-version":[{"id":6114,"href":"https:\/\/www.yoclas.com\/it\/wp-json\/wp\/v2\/project\/3481\/revisions\/6114"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.yoclas.com\/it\/wp-json\/wp\/v2\/media\/3483"}],"wp:attachment":[{"href":"https:\/\/www.yoclas.com\/it\/wp-json\/wp\/v2\/media?parent=3481"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/www.yoclas.com\/it\/wp-json\/wp\/v2\/project_category?post=3481"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/www.yoclas.com\/it\/wp-json\/wp\/v2\/project_tag?post=3481"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}