{"id":1054,"date":"2018-11-20T15:28:59","date_gmt":"2018-11-20T15:28:59","guid":{"rendered":"http:\/\/www.yoclas.com\/wordpress\/?post_type=project&p=1054"},"modified":"2026-10-21T12:53:03","modified_gmt":"2026-10-21T10:53:03","slug":"acmilan-ssirostadium","status":"publish","type":"project","link":"https:\/\/www.yoclas.com\/it\/projects\/ac-milan\/acmilan-ssirostadium\/","title":{"rendered":"AC MILAN – S.Siro stadium"},"content":{"rendered":"
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HOME<\/a> > PROGETTI<\/a> > A.C. MILAN<\/a> > AC MILAN \u2013 S.Siro stadium<\/span><\/div><\/div><\/div>\n\n

AC MILAN – S.Siro stadium<\/h1><\/div><\/div>\n\n

AC MILAN<\/a>Design<\/a>Brand Campaign<\/a><\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n

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\"YO<\/span><\/div>\n<\/div>\n<\/div>\n\n
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Brief \/ Client need<\/span><\/span>
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Una visual ID dal forte impatto ROSSONERO, capace di mettere in evidenza i valori, la storia e la gloria della squadra.
Un ambiente immersivo per creare una vera e profonda
esperienza AC MILAN.<\/p>\n<\/div><\/div>\n<\/div>\n\n

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Concept idea
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We're going to be a team of devils<\/p>\n<\/div><\/div>\n<\/div>\n\n

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\u00a0Activities<\/span><\/strong><\/span><\/p>\n

- Concept Idea
- Design production &
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- Art and Creative direction<\/p>\n<\/div><\/div>\n<\/div>\n\n

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Credits
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A.C. MILAN management
Francesca Scarpa
Vittorio Ferro<\/p>\n

Creative direction:
Fabio Berton<\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n

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WELCOME HOME - S.Siro stadium<\/span><\/strong><\/span><\/p>\n

In the 2018\/19 season, the complete setup of San Siro. <\/span>To do it, the concept could only be one: Herbert Kilpin's founding phrase.\u00a0
\"We are going to be a team of devils.\"<\/i><\/i><\/span><\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n

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\"AC<\/span><\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n
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A project that transformed the stadium into an immersive 360-degree experience. We told the club's history and key moments through a fully Rossoneri visual ID, with clean, modern design for typography and layout.\u00a0<\/span><\/p>\n<\/div><\/div>\n<\/div>\n\n

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Hospitality area - S.Siro stadium<\/span><\/strong><\/span><\/p>\n

We handled concept, art direction, visual design, graphics, typography, and layout. An approach that combined the club's heritage with a contemporary aesthetic.<\/span><\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n

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And we brought back the devil logo from the 80s, the 'Diavoletto', an iconic symbol fans hadn't seen for decades. A return to the origins that rekindled a deep bond with history. <\/span><\/p>\n<\/div><\/div>\n<\/div>\n\n

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Hospitality area - S.Siro stadium<\/span><\/strong><\/span><\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n

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<\/span><\/a><\/div>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":1265,"parent":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"project_category":[51,50,48],"project_tag":[],"class_list":["post-1054","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-ac-milan","project_category-design","project_category-brand-campaign"],"_links":{"self":[{"href":"https:\/\/www.yoclas.com\/it\/wp-json\/wp\/v2\/project\/1054","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.yoclas.com\/it\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/www.yoclas.com\/it\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/www.yoclas.com\/it\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.yoclas.com\/it\/wp-json\/wp\/v2\/comments?post=1054"}],"version-history":[{"count":77,"href":"https:\/\/www.yoclas.com\/it\/wp-json\/wp\/v2\/project\/1054\/revisions"}],"predecessor-version":[{"id":6106,"href":"https:\/\/www.yoclas.com\/it\/wp-json\/wp\/v2\/project\/1054\/revisions\/6106"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.yoclas.com\/it\/wp-json\/wp\/v2\/media\/1265"}],"wp:attachment":[{"href":"https:\/\/www.yoclas.com\/it\/wp-json\/wp\/v2\/media?parent=1054"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/www.yoclas.com\/it\/wp-json\/wp\/v2\/project_category?post=1054"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/www.yoclas.com\/it\/wp-json\/wp\/v2\/project_tag?post=1054"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}