MTV AWARDS – WOW campaign

Concept idea

To consolidate the great success of the MTV AWARDS 2013 , the network asked us to develop a new concept and to follow the entire production of the whole campaign , WEB , ON and OFF -AIR .
MTV AWARDS is the most important live show event for the channel, with a line-up that represents the entire Italian music scene with a target in between 15/35 years. There is also the participation of sponsors and partners such as Samsung, Diadora , TIM, Campari , Luxottica , Perfetti , Menarini , Sammontana and many others.

Activities

– Concept Idea
– Brand concept and  design
– Promo concept
– Promo production
– Promo edit and Post prod.
– Live show grafic package.
– Graphic element for press,
  billboards and onair
– Art and Creative direction

Credits

Art direction, account  and management
MDS – Milano design studio

Creative direction:
Fabio Berton

TV Promo image 01

TV Promo image 02

We helped MTV Italy to increase 1,5% on individual share and 3,5% on commercial target.
This is WOW!

The replacement of the term “MTV AWARDS” with the holdings sponsor, then solved the demand for greater adhesion between the network and the participating brands also giving a strong viral value to the setup of the whole project.

“WOW” has been the idea that has successfully resolved the brief. Starting from the reduction and repositioning of the logo ” MTV AWARDS ” which sees come to life inside the “O” of “WOW”.
WOW it’s a great idea.

ON AIR PROMOTION

ON AIR GRAPHIC PACKAGE

OFF AIR PROMOTION / BILLBOARDS and POSTERS

MTV decided to use the concept again for the 2015 edition.
In this stage MTV put the focus on a famous Italian rap star “Emis Killa” as presenter of the show. All materials and concept setup have been converted using the talent as “WOW factor” in the middle of the “O”.