MTV Brand campaign 2017/18 – I’MTV

MTV BRAND CAMPAIGN 2017 - I'M TV

Define the perception of the brand as a choice and
television reference for entertainment, globally considered, one of the most revolutionary container of ideas ever.

MTV is HERE, STILL STANDING, ALIVE and LOUDER than BEFORE.

Award winner of Media Key award 2017 – Best outdoor billboard

Concept Idea / Brand design / Direction / Post production

MTV AWARDS – WOW Campaign

MTV AWARDS - WOW Campaign

To consolidate the great success of the MTV AWARDS 2013, the network asked us to develop a new concept to follow the entire production of the whole campaign, ON and OFF-AIR.
MTV AWARDS is the most important live show event for the channel, with a line-up that represents the entire Italian music scene with a target in between 15/35 years. There is also the participation of sponsors and partners such as Samsung, Diadora, TIM, Campari, Luxottica, Perfetti, Menarini, Sammontana and many others.

Concept Idea / Brand design / Direction / Post production

MTV Italy – Brand global campaign

MTV AWARDS - WOW Campaign

Starting from a very simple concept and a little bit of Math ( “M” = MUSIC “TV” = TELEVISION ) we put together the famous “V” sign with all the MTV’s products and faces. This has been the winning key!

We built up and produced a multimedia campaign with ADV billboards across all Italy, web prerolls, banners and boxes, Viral videos, On Air bumpers and promos.

Concept Idea / Brand design / Direction / Post production

MTV Brand analysis

MTV Brand analysis

MTV asked us to collect data about their brand and their product to produce a full brand video analysis.

Concept Idea / Direction / Post production

MTV SPIT. – Brand concept idea, on-air graphic package and promotion

MTV SPIT

The first Italian TV show about rap battles. Hosted by famous rapper “MARRACASH”. We cared about of the three years serie’s refreshing graphics package and promotion.

Concept Idea / Brand design / Direction / Post production

OLDIES BUT GOLDIES – MTV opening titles collection from the past

OLDIES BUT GOLDIES

MTV opening titles collection from the past

Concept Idea / Motion design / Direction / Post production